Google search + content
SEO & Content Marketing
For businesses that want to rank on Google Singapore, with written content to support it.
S$10,000 before grant, 3 months
Estimated grant claimable: up to S$5,000
Subject to eligibility and approval.
- 30-60 keywords on Google Singapore
- 6 SEO-optimised landing page contents (800-1000 words each)
- 1 premium article (minimum 3000 words) and 1 media-ready article (500-800 words)
- Technical SEO audit, on-page optimisation, Web 2.0 link building and business directories
- Press article distribution (500-800 words)
KPI targets
Target minimum 10% of keywords on page 1 of Google within 3 months
10-20% increase in lead enquiries within 3 months (compared to previous period)
Press article distribution to at least 50 websites, local and international (e.g. Yahoo, AsiaOne)
See the full approved scope
Needs analysis
- Understand pain points, business objectives, target audience pain points, needs and service or product offerings
- Audit of technical SEO, on-page, speed and user experience
- Current keyword rankings report
- Current backlink profile report
- Keyword gap research (5-10 competitors)
- Backlink quality research (5-10 competitors)
- Onboarding questionnaire on business objectives, industry, target audience and historical work
- Gather brand, tone, style and content campaign objectives
- Analyse current content effectiveness (number of ranking keywords)
Strategy report
- Keyword proposal (30-60 keywords: short, medium and long-tail)
- Ranking priority for proposed keywords based on difficulty
- SEO deliverables timelines and milestones
- Keyword gap proposal
- Content writing and production
- Content marketing deliverables timelines and milestones
Setup (one-time)
- HTTPS (SSL) installation
- Google Search Console and Bing Webmaster Tools setup
- XML sitemap creation and submission
- Keyword position monitoring
- Google algorithm update alerts
- 24/7 Looker Studio reporting dashboard access
- Google Analytics 4 and conversion tracking setup
- Technical SEO audit (Search Console, Ahrefs, 404 errors, broken links, canonical URLs)
- Technical SEO recommendations for your web development or IT team
Campaign (3 months)
- 30-60 keywords on Google Singapore (short, medium and long-tail)
- Keyword research and analysis
- On-page: page title, URL and website structure, meta description, broken link checking, internal linking, image alt tags
- Off-page: Web 2.0 link building, business directories
- 1 press article distribution (500-800 words)
Digital assets
- 6 SEO-optimised written contents for targeted landing pages (800-1000 words each), with keyword density and optimisation score checks
- 1 premium article (minimum 3000 words) based on the keyword gap, to improve topical coverage
- On-page SEO: page title, header tags, meta description, internal linking, image alt tags
- Minimum 2 AI-generated images
- 1 media-ready article for distribution (500-800 words), with article optimisation and a profile photo or business logo
Reporting and handover
- Monthly ranking reports
- 1 final report, review and recommendation
- Digital assets handover and training guide
AI answers + content
AIO & Content Marketing
For businesses that want to be named and cited when people ask ChatGPT and other AI assistants.
S$10,000 before grant, 3 months
Estimated grant claimable: up to S$5,000
Subject to eligibility and approval.
- 90-120 subqueries on ChatGPT, built around 1 primary AI visibility service
- 1 editorial page (1200-1500 words), 3 comparison pages (900-1200 words), 3 long-form articles (900-1200 words)
- 1 BOFU page update, 2 syndication posts, 2 reinforcement posts and 1 review outreach template
- /llm-info page draft, llm.txt file, JSON-LD schema plan, citation and mention monitoring setup
- 1 premium article (minimum 3000 words), press article distribution and 1 media-ready article
KPI targets
Target 10% of the prompt variant list to include your brand mention in ChatGPT
10-20% increase in lead enquiries within 3 months (compared to previous period)
Press article distribution to at least 50 websites, local and international (e.g. Yahoo, AsiaOne)
See the full approved scope
Needs analysis
- Understand client objectives, target markets, service offerings and positioning
- Audit the current digital footprint and the accuracy and consistency of factual signals
- Identify gaps or contradictions that could confuse AI and LLMs or affect citation reliability
- Identify 1 primary AI visibility service
- Generate initial prompt cluster candidates
- Competitor citation and mention matrix
- Current state of brand discoverability and brand accuracy
- Onboarding questionnaire on business objectives, industry, target audience and historical work
- Gather brand, tone, style and content campaign objectives
- Analyse current content effectiveness (number of ranking keywords)
Strategy report
- Identify the primary AI and LLM visibility opportunity (90-120 subquery variants)
- Outline the LLM Influencer Framework
- AIOCM deliverables timeline and milestones
- Keyword gap proposal
- Content writing and production
- Content marketing deliverables timelines and milestones
Setup (one-time)
- /llm-info page draft and implementation guide
- Google Search Console and Bing Webmaster Tools setup
- XML sitemap creation and submission
- llm.txt file
- JSON-LD schema plan, validation and checklist
- Entity alignment with an existing service page
- Citation and mention monitoring setup
- 24/7 Looker Studio reporting dashboard access
- Each prompt cluster keyword equivalent mapped to a digital asset
Campaign (over 3 months)
- 90-120 subqueries on ChatGPT
- Full prompt variant list for the selected service
- On-page: 1 editorial page (1200-1500 words), 3 comparison pages (900-1200 words), 3 long-form articles (900-1200 words), 1 BOFU page update (600-900 words), 2 syndication posts (600-800 words), 2 reinforcement posts (300-500 words)
- 1 review outreach template (300-500 words)
- Off-page: business directories, authority citation platforms
- 1 press article distribution (500-800 words)
Digital assets
- The editorial page, comparison pages, long-form articles, BOFU page update, syndication posts and reinforcement posts listed under the campaign are written for you
- 1 premium article (minimum 3000 words) based on the keyword gap, to improve topical coverage
- On-page SEO: page title, header tags, meta description, internal linking, image alt tags
- Minimum 2 AI-generated images
- 1 media-ready article for distribution (500-800 words), with article optimisation and a profile photo or business logo
Reporting and handover
- 3 monthly ranking reports
- 1 final report, review and recommendation
- Digital assets handover and training guide
Google search + Google Ads
SEO & SEM
For businesses that want organic rankings and paid search working together.
S$10,000 before grant, 3 months
Estimated grant claimable: up to S$5,000
Subject to eligibility and approval.
- 30-60 keywords on Google Singapore, with on-page optimisation and link building
- 6 SEO-optimised landing page contents (800-1000 words each)
- Google Ads setup: 1 ad account, keyword targeting strategy, 1 campaign (maximum 3 ad groups) and 1 to 4 ads, depending on your media budget
- 2 months of ad performance and targeting optimisation
- 1 SEM landing page: copywriting, design and development
KPI targets
Target minimum 10% of keywords on page 1 of Google within 3 months
10-20% increase in lead enquiries within 2 months (compared to previous period)
See the full approved scope
Needs analysis
- Understand pain points, business objectives, target audience pain points, needs and service or product offerings
- Audit of technical SEO, on-page, speed and user experience
- Current keyword rankings report
- Current backlink profile report
- Keyword gap research (5-10 competitors)
- Backlink quality research (5-10 competitors)
- Understand pain points, business objectives, target audience pain points, needs and offerings
- Audit of existing search engine ad campaign setup
- Audit of existing landing pages
- Competitor target keyword analysis (5-10 competitors)
Strategy report
- Keyword proposal (30-60 keywords: short, medium and long-tail)
- Ranking priority for proposed keywords based on difficulty
- SEO deliverables timelines and milestones
- Ad campaign keyword targeting strategy
- Ad campaign setup strategy
- Ad campaign messaging strategy
Setup (one-time)
- HTTPS (SSL) installation
- Google Search Console and Bing Webmaster Tools setup
- XML sitemap creation and submission
- Keyword position monitoring
- Google algorithm update alerts
- 24/7 Looker Studio reporting dashboard access
- Google Analytics 4 and conversion tracking setup
- Technical SEO audit (Search Console, Ahrefs, 404 errors, broken links, canonical URLs)
- Technical SEO recommendations for your web development or IT team
- 1 ad account creation
- 1 ad keyword targeting strategy
- 1 ad campaign structure setup (maximum 1 campaign, maximum 3 ad groups, depending on client media budget)
- Ad copywriting (1 to 4 ads, depending on client media budget)
- 1 conversion tracking setup
Campaign
- 30-60 keywords on Google Singapore (short, medium and long-tail)
- Keyword research and analysis
- On-page: page title, URL and website structure, meta description, broken link checking, internal linking, image alt tags
- Off-page: Web 2.0 link building, business directories
- SEM campaign optimisation (2 months): ad performance monitoring and optimisation; targeting performance monitoring and optimisation
Digital assets
- 6 SEO-optimised written contents for targeted landing pages (800-1000 words each), with keyword density and optimisation score checks
- SEM landing page (one-time): ad copywriting (1 to 4 ads), landing page copywriting, design and development. Published on a sub-domain you provide or on Aemorph's non-branded domain
Reporting and handover
- 3 monthly ranking reports
- 1 final report, review and recommendation
- Digital assets handover and training guide
AI answers + Google Ads
AIO & SEM
For businesses that want to be cited by AI assistants and capture paid search demand.
S$10,000 before grant, 3 months
Estimated grant claimable: up to S$5,000
Subject to eligibility and approval.
- 90-120 subqueries on ChatGPT, built around 1 primary AI visibility service
- 1 editorial page, 3 comparison pages, 3 long-form articles, 1 BOFU page update, 2 syndication posts, 2 reinforcement posts
- /llm-info page draft, llm.txt file, JSON-LD schema plan, citation and mention monitoring setup
- Google Ads setup and 2 months of ad performance and targeting optimisation
- 1 SEM landing page and 1 media-ready article (500-800 words)
KPI targets
Target 10% of the prompt variant list to include your brand mention in ChatGPT
10-20% increase in lead enquiries within 2 months (compared to previous period)
See the full approved scope
Needs analysis
- Understand client objectives, target markets, service offerings and positioning
- Audit the current digital footprint and the accuracy and consistency of factual signals
- Identify gaps or contradictions that could confuse AI and LLMs or affect citation reliability
- Identify 1 primary AI visibility service
- Generate initial prompt cluster candidates
- Competitor citation and mention matrix
- Current state of brand discoverability and brand accuracy
- Understand pain points, business objectives, target audience pain points, needs and offerings
- Audit of existing search engine ad campaign setup
- Audit of existing landing pages
- Competitor target keyword analysis (5-10 competitors)
Strategy report
- Identify the primary AI and LLM visibility opportunity (90-120 subquery variants)
- Outline the LLM Influencer Framework
- AIOCM deliverables timeline and milestones
- Ad campaign keyword targeting strategy
- Ad campaign setup strategy
- Ad campaign messaging strategy
Setup (one-time)
- /llm-info page draft and implementation guide
- Google Search Console and Bing Webmaster Tools setup
- XML sitemap creation and submission
- llm.txt file
- JSON-LD schema plan, validation and checklist
- Entity alignment with an existing service page
- Citation and mention monitoring setup
- 24/7 Looker Studio reporting dashboard access
- Each prompt cluster keyword equivalent mapped to a digital asset
- 1 ad account creation
- 1 ad keyword targeting strategy
- 1 ad campaign structure setup (maximum 1 campaign, maximum 3 ad groups, depending on client media budget)
- Ad copywriting (1 to 4 ads, depending on client media budget)
- 1 conversion tracking setup
Campaign
- 90-120 subqueries on ChatGPT
- Full prompt variant list for the selected service
- On-page: 1 editorial page (1200-1500 words), 3 comparison pages (900-1200 words), 3 long-form articles (900-1200 words), 1 BOFU page update (600-900 words), 2 syndication posts (600-800 words), 2 reinforcement posts (300-500 words)
- Off-page: business directories, authority citation platforms
- SEM campaign optimisation (2 months): ad performance monitoring and optimisation; targeting performance monitoring and optimisation
Digital assets
- The editorial page, comparison pages, long-form articles, BOFU page update, syndication posts and reinforcement posts listed under the campaign are written for you
- 1 media-ready article for distribution (500-800 words)
- SEM landing page (one-time): ad copywriting (1 to 4 ads), landing page copywriting, design and development. Published on a sub-domain you provide or on Aemorph's non-branded domain
Reporting and handover
- 3 monthly ranking reports
- 1 final report, review and recommendation
- Digital assets handover and training guide